Beyond 'Refreshing': Master the Surprisingly Deep Psychology of 'Blue' – Free Online Seminar for Designers on August 10 (Mon), 'Color Psychology for Creators Vol.2'

Creek & River Co. will host a free online seminar titled 'Color Psychology for Creators Vol.2: Mastering 'Blue' – Refreshing on the Surface, Deeply Complex Within' on Monday, August 10, targeting professionals working as designers in web, video, gaming, advertising, publishing, fashion, and interior design.

Color selection is a crucial aspect of design. When receiving color direction from clients or directors, we often interpret colors solely through positive associations—such as 'red = passion' or 'blue = trust.' However, every color carries both positive and negative connotations, and overuse or underuse can introduce new negative perceptions. To help creators use color more deeply and accurately, Creek & River has invited Shigeru Shimada, a practicing colorist and instructor, to lead this seminar on color psychology.

The theme of this second session is 'blue'—a color highly resonant with the summer season. While commonly associated with 'refreshing,' 'trustworthy,' and 'calm,' blue can also be perceived as 'cold' or 'distant' when too strong, or 'forgettable' and 'too safe' when too weak. Building on the 'over-negative' and 'under-negative' framework introduced in the first session, this seminar will teach participants to view blue not simply as 'good' or 'bad,' but as a color with a wide range of impression shifts. The goal is to move beyond instinctive choices like 'blue feels safe' toward intentional, strategic use of blue. Those interested are encouraged to attend.

Who Should Attend:

- Designers who feel their blue-based designs appear 'too safe' or 'too conventional'

- Professionals who want to explain their color choices with greater persuasive power

- Creators and designers seeking to apply color psychology directly to their work

- Anyone aiming to reduce misalignment in perception with clients or team members

Color Psychology for Creators Vol.2: Mastering 'Blue' – Refreshing on the Surface, Deeply Complex Within

Date & Time

August 10, 2026 (Mon) 19:00–20:00 JST

Location

Online event

Speaker

Shigeru Shimada

Colorist / Training Instructor

Graduate of Sophia University’s Faculty of Comparative Culture (now Faculty of Liberal Arts). After working in the travel and web industries, he has served as a trainer and language instructor for 11 years. During his time in the web industry, he began studying color to offer clients color usage proposals that were not only emotionally resonant but also logically convincing. Since then, he has focused on internal aspects such as the psychological impact of color, rather than outward-focused personal color analysis, exploring base colors, color therapy, and color numerology. To achieve balanced, multi-perspective approaches, he has obtained qualifications from multiple organizations. He is one of the few male colorists active in the industry, frequently speaking at seminars and study groups.

[Qualifications]

ADVANCE Color Therapy Headquarters Certified Advanced Pro Color Therapist

Numerology & Color Certified Visioning Facilitator

Lifelong Color Education Association Certified Base Color Diagnostician

Niji no Shizuku Color Language Master / Numerology Color Advisor

TC Color Therapy True Colors Certified Association Card Master

Target Audience

- Graphic Designers

- Web Designers

- Video Designers

- Animators

- Interior Designers

- Fashion Designers

- Industrial Designers

- UI Designers

- UX Designers

- Marketers

- Product Designers

Admission Fee

Free

Capacity

60 participants

▼ Details & Registration

https://www.creativevillage.ne.jp/category/crv_event/176930/

※ Deadline: August 10, 2026 (Mon) 20:00 JST

<Related Information>

▼ Details of PEC Training Services

https://www.creativevillage.ne.jp/category/topcreators/web-creator/110965/

[Inquiries about this seminar]

Creek & River Co., Ltd. PEC Office

'Color Psychology for Creators' Seminar Team

Email: [email protected]

<Design & Creative Seminars>

▼ Color Basics e-Learning Course: 'What Is Color?' – A Beginner’s Guide to Color for Design Newcomers

https://www.creativevillage.ne.jp/category/crv_event/162973/

▼ Other Design & Creative Seminars

https://www.creativevillage.ne.jp/category/crv_event_category/crv_event_creative-design/

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https://go.creativevillage.ne.jp/l/924692/2022-01-14/hrr6w

\\ Online Training Service 'PEC Sta' Now Live! \\

The Professional Education Center (PEC), the educational division of C&R—pioneer creator agency founded in 1990—has launched an online training service for corporations, packaging over 550 archived webinars it has planned and hosted. With strengths in IT, digital, and creative fields, the platform continuously expands its content to cover the latest technologies and trends such as design, programming, and AI. It is ideal for employee training, reskilling, and educational development.

▼ Details

https://www.cri.co.jp/news/005792.html

[About Creek & River Co., Ltd.]

Founded in 1990, Creek & River Co., Ltd. is committed to 'enhancing the lifelong value of professionals' and 'contributing to clients’ value creation.' The company operates in 18 specialized fields including video, gaming, web, advertising, publishing, authors, performing arts, architecture, AI/DX, and athletes, offering agency services (dispatching and placement), production services (development and contracting), and rights management (planning, development, and distribution of intellectual property). Through the C&R Group, it also operates in healthcare, IT, accounting, legal, fashion, food, life sciences, CXO, and agriculture, expanding its reach across 18 domains.

Website: https://www.cri.co.jp/

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