Radio station FM Yokohama has signed a media partnership with Fuji Motorsports Forest and Fuji Speedway to promote the appeal of motorsports through programs and events, aiming to expand the fan base in the Kanagawa and Tokyo metropolitan areas.
FM Yokohama has entered into a media partnership agreement with Fuji Motorsports Forest Co., Ltd. and Fuji Speedway Co., Ltd. The three companies will disseminate information about the appeal of motorsports and the circuit through programs, events, and radio shopping. This partnership aims to deepen their existing collaboration on the radio segment "FUJI SPEEDWAY 'No Racing, No Life.'" into a year-round regional media alliance, fostering a new circuit culture. Key initiatives include continuing the radio segment, enhancing on-site reporting, collaborating on social media, and offering special ticket deals via radio shopping.
FACT BOX
- Source: PR TIMES
- Category: Partnership Announcement
FAQ
Who are the parties involved in this new partnership?
The partnership is between FM Yokohama, Fuji Motorsports Forest Co., Ltd., and Fuji Speedway Co., Ltd.
What is the main goal of this collaboration?
The primary goal is to expand the fan base for motorsports in the Kanagawa and Tokyo metropolitan areas by promoting its appeal through various media channels.
What specific initiatives will this partnership undertake?
They will continue the radio corner 'FUJI SPEEDWAY "No Racing, No Life."', enhance on-site reporting from the speedway, collaborate on social media, and offer special ticket deals through FM Yokohama's radio shopping service.
Which radio program features the motorsports corner?
The corner, named 'FUJI SPEEDWAY "No Racing, No Life."', is featured in FM Yokohama's program 'FLAG', which airs on Fridays.
Why was this formal partnership established?
The companies decided to formalize the partnership to evolve their existing collaboration on a single radio segment into a deeper, year-round regional media alliance aimed at creating a new circuit culture.