FM橫濱宣布與富士賽車森林株式會社及富士國際賽車場株式會社締結媒體合作夥伴關係。三方未來將透過廣播節目、活動及廣播購物等方式，傳播賽車運動的魅力以及以賽道為中心的多方面資訊。此次合作旨在將現有的節目單元「FUJI SPEEDWAY "No Racing, No Life."」的合作關係，深化發展為全年度的區域媒體合作，以創造新的賽道文化。主要措施包括持續播出該單元、加強現場報導、社群媒體合作，以及透過廣播購物提供觀賽門票的特別企劃。
FACT BOX · 重點整理
- 來源：PR TIMES
- 分類：Partnership Announcement
常見問題
Who are the parties involved in this new partnership?
The partnership is between FM Yokohama, Fuji Motorsports Forest Co., Ltd., and Fuji Speedway Co., Ltd.
What is the main goal of this collaboration?
The primary goal is to expand the fan base for motorsports in the Kanagawa and Tokyo metropolitan areas by promoting its appeal through various media channels.
What specific initiatives will this partnership undertake?
They will continue the radio corner 'FUJI SPEEDWAY "No Racing, No Life."', enhance on-site reporting from the speedway, collaborate on social media, and offer special ticket deals through FM Yokohama's radio shopping service.
Which radio program features the motorsports corner?
The corner, named 'FUJI SPEEDWAY "No Racing, No Life."', is featured in FM Yokohama's program 'FLAG', which airs on Fridays.
Why was this formal partnership established?
The companies decided to formalize the partnership to evolve their existing collaboration on a single radio segment into a deeper, year-round regional media alliance aimed at creating a new circuit culture.