What is the survey name and when was the survey on the reality of company size mismatch in B2B content conducted?

The survey name is Survey on the Reality of 'Company Size Mismatch' in B2B Content and the survey period was from February 17 to February 25, 2026.

[BtoB Content "Company Size Mismatch" Survey] Approximately 90% of Small and Large Companies Abandon Materials That Don't Match Their Size, Directly Leading to Adoption Rejection

Q: How did the response regarding the inability to find relevant case studies differ between large and small/medium companies?

The reason that they cannot find relevant case studies was 19.5 points higher for large companies than for small/medium companies.

Published Apr 9, 2026 10:00 PM ・ Updated Jun 18, 2026 10:10 AM ・ 4 min read ・ Source: PR TIMES

A survey by IDEATECH's "Lisapy®️" found that about 90% of B2B content users abandon materials due to company size mismatch, directly impacting adoption decisions. This highlights the need for tailored content.

Lisapy®️ (https://ideatech.jp/service/research-pr ), which provides one-stop research data marketing, has conducted a survey on the reality of "company size mismatch" in B2B content. The survey targeted 124 individuals who are involved in gathering information and considering the adoption of products and services for their own use, and who have regularly researched company product introduction materials and case studies over the past year. We are pleased to announce the findings.

01 | Approximately 90% of B2B content information gathering and adoption consideration personnel have experienced abandoning materials because "the company size did not match." 02 | The primary reason for not proceeding with adoption for both small/medium and large companies was "high cost," accounting for about 60%. "Cannot find relevant case studies" was 19.5 points higher for large companies than for small/medium companies. 03 | Over 90% of both small/medium and large companies recognized the usefulness of "company size-specific data as a reference for decision-making."

Download this survey here: https://ideatech.jp/download/341/?utm_source=pr_260409

Survey Overview Survey Name: Survey on the Reality of "Company Size Mismatch" in B2B Content Survey Method: Internet survey planned by IDEATECH's research marketing service "Lisapy®️" Survey Period: February 17 - February 25, 2026 Valid Responses: 248 individuals (Small/Medium Enterprises: 124, Large Enterprises: 124) who are involved in gathering information and considering the adoption of products and services for their own use, and who have regularly researched company product introduction materials and case studies over the past year.

*Proportions are rounded to the second decimal place, so the total may not always be 100%.

≪Usage Conditions≫ 1. Please clearly state "Lisapy®️" as the source of information. 2. When using on a website, please include the following link as the source. URL: https://ideatech.jp/service/research

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Source: PR TIMES
Category: Survey
Organizations: IDEATECH

[BtoB Content "Company Size Mismatch" Survey] Approximately 90% of Small and Large Companies Abandon Materials That Don't Match Their Size, Directly Leading to Adoption Rejection

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