Survey on AI Search Impact: 60% Report Declining SEO Results, Resource Shortage Cited as Top Obstacle

A survey by IDEATECH involving 111 SEO professionals revealed that 60% have experienced a decrease in traffic and conversions compared to 1-2 years ago. While 97.3% recognize the need for AI search optimization (addressing tools like ChatGPT and Perplexity), the primary challenge is a lack of internal resources (56.8%). Many companies are now focusing on strengthening primary sources and adding original research data to adapt to the changing search landscape dominated by generative AI.