Public Relations Strategy in the Age of AI: Leveraging PR TIMES

IDEATECH, Inc. (Headquarters: Minato-ku, Tokyo; CEO: Tomoo Ishikawa), provider of the all-in-one report marketing service 'Repo-P®' (https://ideatech.jp/service/report-pr ), has released a free guide titled 'Why is PR TIMES Picked Up by AI? — How to Write Press Releases AI Will Cite.'

### Background: PR TIMES as a Key Knowledge Source for AI

According to data released by Ahrefs in April 2026, prtimes.jp ranked 2nd in ChatGPT's Japanese query citation domain rankings, with 95,655 citations. This result proves that PR TIMES serves not only as a news distribution platform for the media but also as a primary database for generative AI to acquire official corporate information.

### The Core of AI-Optimized Press Releases

To be cited by AI, information must be 'discoverable' and 'structurally clear.' This guide synthesizes practical know-how centered on three key perspectives:

1. **Structure for AI Comprehension**: Arrange information in the order of Core (Conclusion) → Evidence (Numbers/Data) → Supplement (Premise). 2. **Clear Information Design**: Adhere to a 'one theme per press release' policy to prevent blurring key issues. 3. **Differentiating from SEO**: Distinguish between SEO for search ranking and structural design aimed at being adopted in AI responses.

### IDEATECH's Strategic PR Support

Since 2010, IDEATECH has supported over 800 companies with strategic PR. By condensing the expertise of its 'Resa-PR' (Research PR) service—which offers end-to-end support from research planning to press release production—the company aims to help businesses accelerate their digital presence in the AI era by building a foundation of primary information.

This guide provides actionable rewrite points for PR professionals and executives facing challenges in adapting to generative AI. You can download the guide at the URL below. URL: https://ideatech.jp/download/352/?utm_source=pr_260521

FACT BOX

  • Source: PR TIMES
  • Category: Survey
  • Organizations: PR TIMES / Ahrefs / Ameblo