Innova Launches 'Sales Generation Support Service' to Efficiently Create Opportunities from House Leads

Innova Inc. (Headquarters: Shinjuku-ku, Tokyo; Representative Director: Jun Munakata) has launched a 'BtoB Marketing & Sales Sales Generation Support Service' designed to strategically leverage a company's accumulated house leads and existing content to efficiently create new sales opportunities.

In recent BtoB marketing, many companies are facing the 'limitations of acquisition-focused strategies.' High CPA for performance advertising, combined with the difficulty of maintaining sufficient ROI by solely relying on new tactics like trade shows and lead generation activities, has become a challenge.

Meanwhile, many companies have accumulated vast amounts of 'house leads'—prospects who have had prior contact but have not yet converted. While these are valuable company assets, they are often left dormant due to a lack of continuous information dissemination or appropriate timing for outreach.

This service constructs a framework for generating sales opportunities from existing leads, which can be operated in parallel with new lead acquisition strategies.

Key Points of the Sales Generation Support Service:

1. Ability to continuously generate sales opportunities without excessive costs. By reactivating existing assets rather than repeatedly focusing on new lead acquisition, companies can improve the ROI of their overall marketing activities.

2. Capability to build a 'winning pattern' for securing sales from house leads. Rather than one-size-fits-all newsletters, the service designs scenarios that deliver appropriate content tailored to the prospect's attributes and status, accumulating successful patterns.

3. Effective utilization of assets like existing leads and content. The service efficiently creates sales opportunities from dormant house leads. When conducted in parallel with new lead acquisition tactics, it maximizes overall sales generation.

About Innova Inc. Innova Inc. is a marketing and sales support firm that has assisted over 600 BtoB companies. They support marketing design and sales activity optimization that leads directly to results through content creation, website construction, lead nurturing, and MA utilization support.

Innova also provides support for the 'execution' of marketing strategies, such as web operations management and content creation support.