JTB Publishing Co., Ltd. (headquartered in Koto Ward, Tokyo; President and CEO: Hiroyuki Morisaki), a provider of travel and lifestyle information under the JTB Group, will offer a special lunch menu featuring Japanese deer meat certified under the 'Domestic Game Meat Certification' at its directly operated restaurant 'editor’s fav Rurubu Kitchen' (hereinafter 'Rurubu Kitchen') from Tuesday, September 1, 2026, to Monday, September 28, 2026.

'Rurubu Kitchen' is a physical media outlet that delivers the "delicious" discoveries made by 'Rurubu' editors as they travel across Japan. In addition to serving meals, the restaurant uncovers authentic regional cuisine and ingredients from across the country, delivering their value and charm to consumers through original dishes.

This special feature focuses on 'game meat' (jibier), which has recently gained attention as a sustainable food source. As overpopulation of wild animals causes increasing agricultural damage, initiatives to responsibly utilize captured animals as food are expanding nationwide. This event is part of the Ministry of Agriculture, Forestry and Fisheries' 'Fiscal Year 2026 Wildlife Utilization Promotion Support Project,' aiming to expand safe and reliable game meat consumption.

The 'Japanese deer' served is processed at facilities certified under the 'Domestic Game Meat Certification,' which is granted only to facilities meeting strict hygiene standards. It is a healthy ingredient—high in protein, low in fat, and rich in iron. A dish highlighting the wild, rich flavor unique to game meat will be available exclusively during lunchtime.

Limited-Time Menu

Roast Japanese Deer Meat with Mushrooms and Garlic Rice: 1,780 JPY (tax included)

We source Japanese deer directly from certified facilities under the Domestic Game Meat Certification. The venison is pre-treated to ensure tenderness and finished with pan and oven roasting.

The robust, gamey flavor pairs perfectly with garlic rice. Enjoy this hearty and satisfying dish.

※ This menu is available only during lunch hours.

Store Information: 'editor’s fav Rurubu Kitchen'

<Address>

B1F, Kinokuniya Building Famous Underground Stores, Kinokuniya Shinjuku Main Store, 3-17-7 Shinjuku, Shinjuku-ku, Tokyo

<Business Hours>

Lunch: 11:30 AM – 2:30 PM (Last Order 2:00 PM) Dinner: 5:00 PM – 10:00 PM (Last Order 9:30 PM)

<Telephone>

03-6273-0727

<Access>

3-minute walk from the East Exit of JR Shinjuku Station, or 1-minute walk from Exit B7 of Shinjuku-sanchome Station (Marunouchi Line, Fukutoshin Line, Toei Shinjuku Line), directly connected via underground passage

<Closed>: Irregular holidays

Tabelog: https://tabelog.com/tokyo/A1304/A130401/13302778/

Facebook: https://www.facebook.com/rurubukitchen

Instagram: https://www.instagram.com/rurubu_kitchen/

Press Release PDF:

d24732-642-306adee13ab5edf6a7aa7c7f083c5bbb.pdf

FACT BOX

  • Source: PR TIMES
  • Category: Event