Targeting only the shine on your T-zone and nose. Primavista BLACK's hit shine-erasing stick, 'Pinpoint Sebum Off Stick,' is finally launching nationwide!

Kao Corporation's base makeup brand, 'Primavista,' will launch the 'Pinpoint Sebum Off Stick'—a targeted makeup primer designed to 'target only the shine' on areas like the T-zone and nose—nationwide at drugstores, large supermarkets, and e-commerce sites starting April 11, 2026 (Saturday). This product was initially released as a chain-exclusive item last year, where it exceeded expectations by shipping its entire one-year target of 60,000 units in just over a month, necessitating emergency production increases. It became a viral sensation on social media, with users praising it for 'becoming smooth the moment it's applied' and 'being convenient to use even over makeup.' Due to this overwhelming response, a nationwide release has been decided. ■ Background of the Launch According to our research, 34% of people have 'combination skin,' where they are concerned about shine on the T-zone and nose while simultaneously worrying about dryness on the cheeks and around the eyes. Among those with combination skin, 20% of women reported that shine on the 'T-zone and nose' is a major concern. *1 It became clear that these women feel uncertain about choosing cosmetics, noting that 'makeup wears off differently depending on the part of the face' and 'it is impossible to address both dryness and shine without using different primers or applying them selectively.' To address these skin concerns, 'Primavista' leveraged its long-standing research on sebum to develop the 'Pinpoint Sebum Off Stick,' a targeted primer that is easy to apply to oily areas like the T-zone and nose to prevent sebum-related makeup breakdown. By avoiding dry areas like the cheeks and mouth, you can target only the shine. It frees you from deep-seated shine concerns and achieves smooth, matte skin for a long time. *1 Kao research, August 2024, n=3,000, women aged 15-79 ■ Product Information Primavista Pinpoint Sebum Off Stick 1 type, SPF4/PA+, 6.1g, Price: 2,750 yen (tax included) *NPP (Non-Price Promotion) adopted; displayed price is the reference retail price.