Four companies, including Nippon Steel Kowa Real Estate, are starting a joint pilot project in Noboribetsu, Hokkaido, in May 2026 to grow sweet potatoes for processing, led by local farmers, with the goal of future commercial production and regional branding.
Nippon Steel Kowa Real Estate Co., Ltd., in collaboration with its subsidiary Nippon Steel Kowa Real Estate Agriculture Co., Ltd., IBURITO (a general incorporated association), and Shirohato Food Industry Co., Ltd., is launching a joint pilot project for the production of sweet potatoes for processing in Noboribetsu City, Hokkaido.
In this project, local farmers will serve as the primary operators on farmland in Noboribetsu, while Nippon Steel Kowa Real Estate Agriculture will oversee planning and implementation. IBURITO will provide on-site operational support, and Shirohato Food Industry will contribute knowledge regarding processing and commercialization. The participating companies will not intervene in farmland management or farming decisions, respecting the autonomy of the local farmers.
Moving forward, the partners will evaluate crop growth and processing suitability to explore the potential for establishing a production base for Hokkaido sweet potatoes and creating a regional brand. Nippon Steel Kowa Real Estate is expanding its agricultural business as an 'Agri-developer' alongside its core real estate operations, viewing this pilot as part of a wider effort to diversify its crops.
FACT BOX
- Source: PR TIMES
- Category: Partnership
FAQ
What is the role of Nippon Steel Kowa Real Estate in the sweet potato pilot project starting in May 2026?
Nippon Steel Kowa Real Estate is one of four companies launching a joint pilot project in Noboribetsu, Hokkaido, to support local farmers in growing sweet potatoes for future commercial production.
Which companies are involved in the Noboribetsu sweet potato project beginning in May 2026?
The joint pilot project in Noboribetsu, Hokkaido, starting in May 2026, involves Nippon Steel Kowa Real Estate and three other companies collaborating with local farmers to grow sweet potatoes.
Where is the sweet potato pilot project led by local farmers scheduled to start in May 2026?
The sweet potato pilot project led by local farmers is scheduled to start in Noboribetsu, Hokkaido, in May 2026, as part of a regional branding and commercial production initiative.
What is the main goal of the May 2026 sweet potato pilot project in Noboribetsu, Hokkaido?
The main goal of the May 2026 sweet potato pilot project in Noboribetsu, Hokkaido, is to establish a production model led by local farmers for processed sweet potatoes and future regional branding.
How many companies are launching the sweet potato pilot project in Noboribetsu in May 2026?
Four companies, including Nippon Steel Kowa Real Estate, are launching the sweet potato pilot project in Noboribetsu, Hokkaido, in May 2026, to support local farmers and explore commercial production.