HR Specialist: Does 'At-Home Workplace' Repel Applicants? Unveiling Recruitment 'NG Words' and Concrete Hiring Techniques

The Claire Human Resource Development Association (Chiyoda-ku, Tokyo; Representative Director: Yasuhiro Sakai) has released a video for companies struggling with labor shortages, explaining the unpopular phrases in job advertisements that drive away applicants and tips for writing more effective postings. Additionally, individual interview sessions for members of the media will be held on Tuesday, June 2, 2026.

Amidst the intensifying labor shortage, more companies are finding it difficult to attract applicants even when posting on public job boards like Hello Work. In fact, abstract or emotional expressions such as 'at-home workplace' or 'inexperienced welcome'—often used by companies with good intentions—are actually reasons why today's pragmatic job seekers (especially youth) avoid certain companies. Vague descriptions in the salary field, such as 'According to Company Policy' or '200,000 to 400,000 yen,' are also negative factors. This seminar video explains techniques for converting these abstract descriptions into clear 'selling points' that provide transparency, such as specific age demographics (e.g., 'Three in their 20s, five in their 30s') or explicit systems like 'Mentorship program for the first 3 months.'

Seminar Summary Video A summarized version of this seminar is now available on YouTube for media representatives and corporate HR managers to quickly grasp the key points of the initiative.

Individual Q&A Session for Media The association's dedicated social insurance and labor consultant will directly answer questions regarding the background of this initiative and specific simulation cases that could not be fully covered in the video. Date & Time: Tuesday, June 2, 2026, from 12:00 (Adjustable for individual needs) Format: Telephone or Online Target: Media and Press Representatives Cost: Free Application: Please contact the secretariat at [[email protected]].

Questions Answered in This Session - What are the 'unpopular words' that drive applicants away? - Why do 'at-home workplace' and 'inexperienced welcome' have a negative impact? - Reasons why 'According to Company Policy' and broad salary ranges are avoided. - What 'realistic' information are today's job seekers (especially youth) looking for? - Techniques for converting 'at-home' into concrete numbers and words. - How to describe 'inexperienced welcome' to provide a sense of security. - How to clarify your company's 'selling points' and differentiate from competitors.

Instructor Profile Jun Ono Certified Social Insurance and Labor Consultant. Has spoken at over 400 harassment and labor relations seminars for companies and educational institutions. Renowned for practical lectures focused on implementing laws in the workplace. Also serves as the supervisor and instructor for the Employment Clean Planner certification.

About Claire Human Resource Development Association Established in 2023 as a group company of SA Co., Ltd. Focuses on certification and training programs specializing in employment, labor, and harassment prevention. Over 750 individuals nationwide have obtained the 'Employment Clean Planner' certification and are active in companies, local governments, and educational settings. Official Website: https://koyo-clean.com/