Sapporo Breweries Ltd., a group company of Sapporo Holdings Ltd., will release 'Sapporo Classic Summer Refreshment' on Tuesday, June 2, in the Hokkaido area, as part of its Classic series delivering the seasonal taste of Hokkaido. This product has been released every summer since 2016 and has been very well received. By using Hokkaido-grown 'Little Star' hops and 'Kita no Hoshi' barley malt, the beer achieves a refreshing aroma and satisfying taste characteristic of a Hokkaido summer. The packaging features the words 'The HOKKAIDO BEER' and is based on blue, evoking the image of summer in Hokkaido, with the aim of becoming a symbol of the region. We will continue to evolve 'Sapporo Classic' as a brand that stays close to Hokkaido, providing the happiness of living in Hokkaido to everyone, and aiming to be the beer brand that symbolizes Hokkaido as its best companion born and raised in the region.
FACT BOX
- Source: PR TIMES
- Category: product_launch