Sapporo Breweries Ltd. will release 'Sapporo Sour Hyosai 1984 Summer Watermelon Style' nationwide in limited quantities on Tuesday, June 9.
This product maintains the mellow mouthfeel crafted with white brandy, while highlighting the fresh and juicy flavor of watermelon, a symbol of Japanese summer. The packaging features a turquoise blue background that evokes the coolness of a clear summer stream, with a large glass design containing watermelon on the back, intuitively expressing its fresh and juicy taste. Consumers can enjoy the summer-perfect watermelon style of Hyosai, a brand loved in commercial establishments for years, right at home.
The company aims to continue proposing new appeals of alcoholic beverages, meeting the demand for drinks that accompany meals, and creating new markets. *Contains a portion of white brandy. Brandy flavoring is used to express the taste of white brandy.
Product Overview: 'Sapporo Sour Hyosai 1984 Summer Watermelon Style' 1. Product Name: Sapporo Sour Hyosai 1984 Summer Watermelon Style 2. Package: 350ml can, 500ml can 3. Category: Liqueur (carbonated) 4. Alcohol Content: 7% 5. Pure Alcohol Amount: 350ml can: 19.6g, 500ml can: 28g 6. Release Date & Region: Tuesday, June 9, 2026, Nationwide 7. Suggested Retail Price: 350ml can: 159 yen, 500ml can: 216 yen (both excluding tax) 8. Design Features: Turquoise blue background expressing the coolness of a summer stream. A large glass design with watermelon on the back. 9. Flavor Features: The watermelon style of Hyosai, popular in commercial establishments. Features a distinctly juicy and fresh taste.
About Sapporo Sour Hyosai 1984 Rooted in 'Sapporo White Brandy Hyosai' released in 1984, this is a plain sour with a mellow mouthfeel that has been a well-kept secret loved in commercial establishments for many years. Nationwide sales began in February 2025. It is characterized by a simple yet satisfying, clean and fruity taste.
FACT BOX
- Source: PR TIMES
- Category: New Product