Shimamura Co., Ltd. (Headquarters: 1-602-1 Kitabukuro-cho, Omiya-ku, Saitama City, Saitama Prefecture; President and CEO: Iichiro Takahashi) announces the opening of a limited-time pop-up store at JR Ikebukuro Station starting Tuesday, July 28, 2026, featuring Fashion Center Shimamura and baby and children's goods brand Birthday.

Simultaneous Pop-Up by Shimamura and Birthday!

Fashion Center Shimamura and Birthday will open together, offering comfortable 'FIBER DRY' innerwear designed for superior wearability, 'Chou COOL' arm covers with excellent cooling touch functionality, as well as children's clothing and lifestyle goods. We warmly welcome your visit.

Pop-Up Store Overview

Event Period: July 28 (Tue), 2026 – August 10 (Mon)

Location: Inside the South Ticket Gate, JR Ikebukuro Station

Operating Hours: 10:00–21:00

* Opening hours on the first day, July 28 (Tue): 12:00–21:00

* Opening hours on the final day, August 10 (Mon): 10:00–17:00

* The event may be canceled or changed depending on circumstances.

* Entry restrictions may be imposed due to congestion.

Payment Methods: Cashless payments including credit cards and barcode payments are accepted.

* Cash payments are not available.

For updates, please follow the official Instagram accounts: Shimamura (@grshimamura) and Birthday (@grbirthday).

* Product availability is limited; please understand in advance.

Official Apps and SNS for the Shimamura Group

https://www.shimamura.gr.jp/sns/

Shimamura Group's Online Store 'Shimamura Park'

https://www.shop-shimamura.com/

Inquiries

<For media and PR inquiries> Inquiry form: https://www.shimamura.gr.jp/faq/contact

<General inquiries> Main phone number: 048-631-2111 (Reception hours: Weekdays 10:00–17:00)

FACT BOX

  • Source: PR TIMES
  • Category: Event
  • Products / services: FIBER DRY