A study by XING Inc. and Alpha Generation Lab shows a 'rejuvenation' of karaoke use, with Gen Alpha's first experience at an average age of 9.4. This is because their Millennial parents, familiar with karaoke, treat it as family leisure. For Gen Alpha, the main purpose is 'to get excited and make noise' with friends by singing a high volume of songs. They discover music via both social media and their parents, promoting cross-generational communication.
FACT BOX
- Source: PR TIMES
- Category: Market Research Report