花王株式会社 News Releases

SENSAI Launches World's First*¹ Foundation with Revolutionary Emulsification Technology, Combining Flawless Finish and Skincare Benefits

Kao Corporation launches 'SENSAI UTM The Foundation' on October 7, 2026, featuring the newly develop… · 2026-07-16

Embrace "Silky Smooth Hair" to the tune of summer classic "Shanghai Honey"! Essential's new CM "Too Silky Smooth! Essential! (Shanghai Honey)" to be released on July 9th!

Kao Corporation's haircare brand "Essential" celebrates its 50th anniversary this year. From the era… · 2026-07-09

Kao Develops Technology to Achieve Fine Fiber Functionality in Skincare Formulations

Kao Corporation (President and CEO: Yoshihiro Hasebe) has successfully developed a skincare formulat… · 2026-07-07

About 70% of People with Sleep Concerns Can't Wake Up Refreshed; The Cause is Not Just Sleep "Duration" but Also Sleep "Quality"

The information site "GRAPHIC ABSTRACT by Kao" (※1), operated by Kao Corporation, clearly communicat… · 2026-06-30

Kao Hair Care to Hold Experiential Event "pick pick market presented by KAO HAIR CARE" to Discover Hair Care That Matches Your "Current Mood"

Kao Corporation's hair care brands "melt," "THE ANSWER," and "MEMEME" will hold an experiential even… · 2026-06-30

“Keeps Straight Hair Smooth Without Stiffness” is a Hit! Kao's 'Cape for Straight' Exceeds 700,000 Units Shipped, Winning Multiple Awards in Beauty Media's Best Cosmetics Features

Kao Corporation's hair styling brand 'Cape' has announced that its product 'Cape for Straight,' laun… · 2026-06-30

Kao Publishes "Kao Integrated Report 2026" and "Kao Sustainability Report 2026"

Kao Corporation (President and CEO: Yoshihiro Hasebe) announced on June 30, 2026, that it has publis… · 2026-06-30

"Family Love" Brand Merit, Delivering "Gentleness, Peace of Mind, and Cleanliness," Launches First Character Design Bottles from "Toy Story" Series! Limited Quantity Release Starting August 1, 2026

Kao Corporation's haircare brand "merit (メリット)" will release special "Toy Story" character design bo… · 2026-07-08

KATE, the No. 1*1 makeup brand, resonates with the spirit of Kabuki and launches global promotion "KABUKE: Be Unconventional."

Kao Corporation (President and CEO: Yoshihiro Hasebe) will launch the global promotion "KABUKE: Be U… · 2026-07-08

Kao to Launch "Settling Moisture Oil Serum" for Rough, Dry Skin from "Curél," the No. 1 Selling Brand*1 in Sensitive Skin Cosmetics, Accelerating Global Expansion Through European Business Growth

Kao Corporation (President and CEO: Yoshihiro Hasebe) will launch "Curél Hydration Care Settling Moi… · 2026-07-01

Summer vacation is a great opportunity to challenge yourself! Start with your family! "Great Summer Cleaning"

Kao Corporation's Home Care Division will propose "Great Summer Cleaning" starting July 1, 2026, as … · 2026-07-01

Essential Premium Series and Sanrio Characters Collaborate for the First Time! Limited-Time POP-UP "Sanrio Characters Fun Essential Shop" to Enjoy Both "Cuteness" and "Silky Smoothness"

Kao Corporation's haircare brand "Essential" celebrates its 50th anniversary this year. From the era… · 2026-07-02

Limited Edition Designs Featuring Disney Characters to Appear from "Biore" - KIREI MAGIC "Cleanliness" is Magic for Dreams

Kao Corporation's skincare brand "Biore" will launch KIREI MAGIC Disney limited edition designs in l… · 2026-07-06

Kao's Hair Care Brand "melt" Launches First Bath Additives! Proposing "Restorative Beauty Bathing" for a Beautiful Body While Resting with Melting Carbonated Milk Baths

Kao Corporation's high-premium hair care brand "melt" is launching its first-ever bath additives, "m… · 2026-07-06

Kao’s Biore UV Aqua Rich Airy Hold Cream Wins Beauty Grand Prize in Nikkei Trendy’s 2026 First-Half Hit Awards

Kao’s Biore UV Aqua Rich Airy Hold Cream, also known as “Breathable Veil UV,” received the Beauty Gr… · 2026-05-15

Kao’s Biore UV Aqua Rich Airy Hold Cream Wins Beauty Grand Prize in Nikkei Trendy’s 2026 First-Half Hit Awards

Kao’s Biore UV Aqua Rich Airy Hold Cream, also known as “Breathable Veil UV,” received the Beauty Gr… · 2026-05-15

Super Easy Dishwashing! "Foam Pack and Leave It!" Kao Refreshes "Cucute Scrub-Free Foam Pack" Packaging; New CM "Hottarakashi Theater" Starring Mikako Tabe and Others to be Released April 1, 2026

Kao Corporation has refreshed the packaging for its spray-type dish detergent "Cucute Scrub-Free Foa… · 2026-03-30

Kao's 'Bub Medicure Cooling Cool' Introduces 'Water Lily Scent to Lighten Your Mood'! Launching April 4, 2026 [Limited Quantity]

Kao's medicated bath additive 'Bub Medicure' will release a limited-edition cooling water lily scent… · 2026-03-30

For the Extreme Heat, 'MegRhythm' Releases 'Cooling Meguru' Series in Limited Quantities from April 4, 2026

Kao's 'MegRhythm' will release the 'Cooling Meguru' series, including an eye mask with 1.3 times mor… · 2026-03-30

Second Edition Released Due to Popular Demand! Babu's 'AsoBabu!' Turns the Bath into the Ultimate Playground - Limited Edition Collaboration with 'Tomica' Released

Kao Corporation is releasing the second edition of its 'AsoBabu!' project collaboration with the 'To… · 2026-03-28

Kao Corporation Selected for "DX Brand 2026"

Kao Corporation, led by President Yoshihiro Hasebe, has been selected as a "Digital Transformation B… · 2026-04-13

Kao to Launch Limited Edition 'Biore UV Aqua Rich Aqua Protect Mist 3X,' Dispensing Approximately Three Times the Amount with One Push for Wide, Even Coverage, Following the Popular 'Instant Mist UV'

Kao's skincare brand "Biore" will launch a limited edition of 'Biore UV Aqua Rich Aqua Protect Mist … · 2026-05-11

"Collaboration Collection White Bedroom Scent" from melt, in collaboration with UNITED ARROWS BEAUTY, to be released from June 6

Kao's haircare brand "melt" is collaborating with UNITED ARROWS BEAUTY to launch a limited-edition s… · 2026-05-11

Pyuora Carbonated Toothpaste Surpasses 5 Million Units*1 — Now Introducing “Lifting Whitening”! Carbonated*2 Bubbles Automatically Lift and Remove Stubborn Stains*3*4 with a Fizz! Launch of 'Pyuora Carbonated Toothpaste Lifting Whitening'

Kao Corporation launches 'Pyuora Carbonated Toothpaste Lifting Whitening,' a new variant that lifts … · 2026-06-18

Kao's "SUCCESS" Becomes Sponsor for 2026 "SUPER GT" Series

Kao's men's care brand "SUCCESS" will sponsor the 2026 "SUPER GT" series, featuring custom "success … · 2026-04-10

Kao's Hair Care Brand 'melt' Wins 108 Best Cosme Awards, Surpasses 10 Million Units Shipped!

Kao's hair care brand 'melt' has achieved 108 Best Cosme awards and surpassed 10 million units shipp… · 2026-06-17

Kao's 'Men's Biore' Brand Renewal After 15 Years Featuring Masaki Suda & Kai Inowaki; Vaundy's Song 'Kimagure' Featured; New TV CM Airing from April 11th (Sat)

Kao's 'Men's Biore' brand undergoes its first renewal in 15 years. A new TV commercial featuring act… · 2026-04-06

Proposing Super Easy Dishwashing: "Foam Pack and Leave It!" Kao Refreshes Packaging for "Cucute No-Scrub Foam Pack"; New CM "Hottarakashi (Leave It) Theater" to be Released April 1, 2026

Kao Corporation is updating the packaging for its "Cucute No-Scrub Foam Pack" dish detergent and lau… · 2026-03-30

Biore u's 'Auto-Foaming Hand Soap Dispenser' and 'Foaming! Body Wash' Feature a Limited Edition Design Celebrating the 100th Anniversary of Winnie the Pooh!

Kao's Biore u brand is releasing a limited edition Winnie the Pooh 100th-anniversary design for its … · 2026-04-06

Kao's "Megrhythm" Launches Limited-Edition "Cooling Meguru" Series for Heat-Stifled Summer Days, Available Starting April 4, 2026

Kao Corporation's healthcare brand "Megrhythm" is releasing a limited-edition "Cooling Meguru" serie… · 2026-03-30

Kao's "Bub Medicure Cool & Refreshing" Launches New "Lighthearted Water Lily Scent"! Available from April 4, 2026 [Limited Quantity]

Kao Corporation is releasing a limited-edition "Water Lily" scented version of its Bub Medicure Cool… · 2026-03-30

Brand 50th Anniversary Special Project Part 1! Limited Edition Disney Designs from the "Essential Premium" Series

Kao's 'Essential' brand celebrates its 50th anniversary by releasing limited edition 'Mickey & Frien… · 2026-04-06

46% feel their home is 'not tidy'! Causes are 'bothersome' and 'too many things'. What is the 'systematization' of tidying that lasts even when busy? Expert-supervised advice

A Kao Corporation survey revealed that 46% of people feel their homes are untidy due to reasons like… · 2026-04-07

For the Extreme Heat, 'MegRhythm' Releases 'Cooling Meguru' Series in Limited Quantities from April 4, 2026

Kao's 'MegRhythm' will release the 'Cooling Meguru' series, including an eye mask with 1.3 times mor… · 2026-03-30

Super Easy Dishwashing! "Foam Pack and Leave It!" Kao Refreshes "Cucute Scrub-Free Foam Pack" Packaging; New CM "Hottarakashi Theater" Starring Mikako Tabe and Others to be Released April 1, 2026

Kao Corporation has refreshed the packaging for its spray-type dish detergent "Cucute Scrub-Free Foa… · 2026-03-30

Kao's 'Bub Medicure Cooling Cool' Introduces 'Water Lily Scent to Lighten Your Mood'! Launching April 4, 2026 [Limited Quantity]

Kao's medicated bath additive 'Bub Medicure' will release a limited-edition cooling water lily scent… · 2026-03-30

Kao Corporation Selected for "DX Brand 2026"

Kao Corporation, led by President Yoshihiro Hasebe, has been selected as a "Digital Transformation B… · 2026-04-13

Essential Brand Launches New CM "Too Smooth and Shiny! Essential! (LOVE machine)" Featuring Mei Hata, Rinka Kumada, Mayu Yokota, and RIMA (NiziU) on April 13

Kao Corporation's hair care brand "Essential," celebrating its 50th anniversary, announced a new adv… · 2026-04-13

Kao Corporation Selected for "DX Brand 2026"

Kao Corporation, led by President Yoshihiro Hasebe, has been selected as a "Digital Transformation B… · 2026-04-13

Essential Brand Launches New CM "Too Smooth and Shiny! Essential! (LOVE machine)" Featuring Mei Hata, Rinka Kumada, Mayu Yokota, and RIMA (NiziU) on April 13

Kao Corporation's hair care brand "Essential," celebrating its 50th anniversary, announced a new adv… · 2026-04-13

MegRhythm x 'Cells at Work!' Collaboration Announced! Comfort for Your Hardworking Eyes, Head, and Feet in the New Season – Limited Edition Release Starting April 4, 2026

Kao Corporation is launching limited-edition 'MegRhythm' products featuring designs from the popular… · 2026-03-29

Back by Popular Demand! The Second Installment of 'Aso-Bub!', Turning Bath Time into the Ultimate Playground — Limited Edition Collaboration with 'Tomica' Released

Kao's 'Bub' brand launches its second collaboration with Takara Tomy's 'Tomica', releasing a limited… · 2026-03-29

MegRhythm Collaborates with 'Cells at Work!' for Limited Edition Designs: Bringing Comfort to Your Hard-Working Eyes, Head, and Feet Starting April 4, 2026

Kao Corporation is launching limited-edition 'MegRhythm' products featuring designs from the popular… · 2026-03-29

Kao's 'Biore Cooling Support' B2B Program Surpasses 200 Companies for Heat Protection

花王「碧柔冷感支援」法人業務導入企業突破 200 家，透過冷感毛巾協助高溫職場改善勞動環境。 · 2026-05-13

Japan's First*1 "Napkin Stocking Project," "Laurier in the Workplace" and "Laurier in Schools," Surpasses 1,000*2 Adopted Locations! - A New Initiative Aiming for a Social Standard Accelerates Its Expansion

Kao's sanitary product brand "Laurier" announces that its napkin stocking project, "Laurier in the W… · 2026-05-18

Kao's "Shizukana Osoji" Wins Top Award at "YouTube Works Awards Japan 2026"

Kao's game "Shizukana Osoji" won the Grand Prix and a departmental award at the "YouTube Works Award… · 2026-06-11

MegRhythm Releases Limited-Edition Sanrio Characters Design Steam Eye Masks on May 30, 2026

Kao's MegRhythm brand is launching a limited-edition steam eye mask collection featuring Sanrio char… · 2026-05-20

Kao Corporation Selected for "DX Brand 2026"

Kao Corporation, led by President Yoshihiro Hasebe, has been selected as a "Digital Transformation B… · 2026-04-13

Limited Edition 'Biore Cool Towel' with Japan National Football Team Design to be Released for Comfortable Summer Sports Viewing

Kao Corporation's skincare brand 'Biore' will release a limited-edition 'Biore Cool Towel Japan Nati… · 2026-05-18

Kao Foundation for Arts and Sciences Announces Winners of the 2025 Kao Science Award and Details for Ceremony/Lectures

The Kao Foundation for Arts and Sciences has selected two winners for the 2025 Kao Science Award: Pr… · 2026-05-25

Kao Launches Asphalt Recycling Additive 'Danox RAP-400'

Kao Corporation will launch 'Danox RAP-400' in May 2026, a plant-based additive designed to recycle … · 2026-05-20

Kao’s Biore UV Aqua Rich Airy Hold Cream Wins Beauty Grand Prize in Nikkei Trendy’s 2026 First-Half Hit Awards

Kao’s Biore UV Aqua Rich Airy Hold Cream, also known as “Breathable Veil UV,” received the Beauty Gr… · 2026-05-15

Warning for Warmer Weather: Survey Finds 1 in 3 Eco-Bag Users Neglect Hygiene

Kao Corporation has released survey findings on eco-bag hygiene. With 33% of users failing to clean … · 2026-05-26

Biore u's 'Auto-Foaming Hand Soap Dispenser' and 'Foaming! Body Wash' Feature a Limited Edition Design Celebrating the 100th Anniversary of Winnie the Pooh!

Kao's Biore u brand is releasing a limited edition Winnie the Pooh 100th-anniversary design for its … · 2026-04-06

Kao Launches "Hiyashima School" Heatstroke Prevention Program for Elementary and Junior High School Students

Kao Corporation will officially launch "Hiyashima School," an outreach program designed to teach ele… · 2026-06-11

Call for Entries: 'The 17th Kao International Children's Environment Painting Contest'

Kao Corporation begins accepting entries for the 17th International Children's Environment Painting … · 2026-06-01

Diane's Tsuda appointed as 'Indoor Drying Cheer Captain'! Showcasing the freshest 'Goigoisu' amidst 100+ pieces of laundry!

Kao has appointed comedian Atsuhiro Tsuda of the duo Diane as the 'Indoor Drying Cheer Captain' to p… · 2026-06-01

46% feel their home is 'not tidy'! Causes are 'bothersome' and 'too many things'. What is the 'systematization' of tidying that lasts even when busy? Expert-supervised advice

A Kao Corporation survey revealed that 46% of people feel their homes are untidy due to reasons like… · 2026-04-07

Kao's Biore Releases Two Limited-Edition Fragrances of 'Biore Zero Sheet' to Refresh Moods

On May 23, 2026, Kao Corporation's skincare brand Biore will release two limited-edition scented ver… · 2026-05-18

Limited Edition 'Biore Cool Towel' with Japan National Football Team Design to be Released for Comfortable Summer Sports Viewing

Kao Corporation's skincare brand 'Biore' will release a limited-edition 'Biore Cool Towel Japan Nati… · 2026-05-18

Kao Wins 'Grand Award' and 'Environmental Technology Award' at the 58th JCIA Technology Awards; Grand Award for 'Development of Comprehensive Olfactory Receptor Evaluation System ScentVista 400®'

Kao Corporation has won two awards at the 58th JCIA Technology Awards: the 'Grand Award' and the 'En… · 2026-05-15

Kao Wins 'Grand Prize' and 'Environmental Technology Award' at the 58th JCIA Technology Awards; Environmental Award for 'Development of Kao ICS, an Inorganic Coated Sand for Casting'

Kao has won the 'Environmental Technology Award' from the Japan Chemical Industry Association. The a… · 2026-05-15

Kao Wins 'Grand Award' and 'Environmental Technology Award' at the 58th JCIA Technology Awards; Grand Award for 'Development of Comprehensive Olfactory Receptor Evaluation System ScentVista 400®'

Kao Corporation has won two awards at the 58th JCIA Technology Awards: the 'Grand Award' and the 'En… · 2026-05-15

Kao Launches New Wide Haiter PRO Liquid for Musty Odors from Indoor Drying

Kao Corporation will launch “Wide Haiter PRO Liquid Indoor Drying,” a new product from its laundry b… · 2026-05-14

Kao's B2B Heatstroke Prevention Business "Biore Hie Support" Promoting Regular Stocking of "Biore Cooling Towel" Exceeds 200 Adopting Companies – Towards Social Infrastructure in Diverse "Hot Workplaces" such as Construction, Logistics, and Manufacturing

Kao's skincare brand "Biore" has announced that its B2B heatstroke prevention business, "Biore Hie S… · 2026-05-13

Kao to Launch 'Biore UV Aqua Rich Aqua Protect Mist 3X,' a Limited Edition with Approximately 3 Times the Volume per Push for Wide, Instant Adhesion, Following the Highly Popular 'Instant Mist UV'

Kao's skincare brand Biore is launching 'Biore UV Aqua Rich Aqua Protect Mist 3X' on May 23, 2026, a… · 2026-05-11

"Collaboration Collection White Bedroom Scent" from melt, in collaboration with UNITED ARROWS BEAUTY, to be released from June 6

Kao's haircare brand "melt" is collaborating with UNITED ARROWS BEAUTY to launch a limited-edition s… · 2026-05-11

Kao's 'Men's Biore' Brand Renewal After 15 Years Featuring Masaki Suda & Kai Inowaki; Vaundy's Song 'Kimagure' Featured; New TV CM Airing from April 11th (Sat)

Kao's 'Men's Biore' brand undergoes its first renewal in 15 years. A new TV commercial featuring act… · 2026-04-06

Biore u's 'Auto-Foaming Hand Soap Dispenser' and 'Foaming! Body Wash' Feature a Limited Edition Design Celebrating the 100th Anniversary of Winnie the Pooh!

Kao's Biore u brand is releasing a limited edition Winnie the Pooh 100th-anniversary design for its … · 2026-04-06

Brand 50th Anniversary Special Project Part 1! Limited Edition Disney Designs from the "Essential Premium" Series

Kao's 'Essential' brand celebrates its 50th anniversary by releasing limited edition 'Mickey & Frien… · 2026-04-06

46% feel their home is 'not tidy'! Causes are 'bothersome' and 'too many things'. What is the 'systematization' of tidying that lasts even when busy? Expert-supervised advice

A Kao Corporation survey revealed that 46% of people feel their homes are untidy due to reasons like… · 2026-04-07

[Important] Kao's MegRhythm Launches "Cooling MegRhythm" Series for Hot Summer Nights, Limited Release from April 4, 2026

Kao's "MegRhythm" brand is launching the "Cooling MegRhythm" series on April 4th, available in limit… · 2026-03-30

Kao's "BATH MEDICURE Cool & Refresh" Launches "Lighthearted Water Lily Scent"! Releasing April 4, 2026 (Limited Quantity)

Kao's "BATH MEDICURE Cool & Refresh" will release a new scent, "Water Lily Scent," on April 4th. · 2026-03-30

Super Easy♪ Dishwashing Proposal: 'Foam Pack and Leave It!' Kao 'Kyu Kyu Clean Foam Pack That Requires No Scrubbing' Package Renewed, New Commercial 'Leave-It-There Theater' Version to be Released April 1, 2026

Kao's 'Kyu Kyu Clean Foam Pack That Requires No Scrubbing' has a renewed package and a new commercia… · 2026-03-30

Essential Brand Launches New CM "Too Smooth and Shiny! Essential! (LOVE machine)" Featuring Mei Hata, Rinka Kumada, Mayu Yokota, and RIMA (NiziU) on April 13

Kao Corporation's hair care brand "Essential," celebrating its 50th anniversary, announced a new adv… · 2026-04-13

Kao Wins 'Grand Award' and 'Environmental Technology Award' at the 58th JCIA Technology Awards; Grand Award for 'Development of Comprehensive Olfactory Receptor Evaluation System ScentVista 400®'

Kao Corporation has won two awards at the 58th JCIA Technology Awards: the 'Grand Award' and the 'En… · 2026-05-15

Kao Wins 'Grand Prize' and 'Environmental Technology Award' at the 58th JCIA Technology Awards; Environmental Award for 'Development of Kao ICS, an Inorganic Coated Sand for Casting'

Kao has won the 'Environmental Technology Award' from the Japan Chemical Industry Association. The a… · 2026-05-15

Defeat the Stubborn Musty Odor! 'Wide Haiter PRO Liquid Heyaboshi' with 6x*1 Musty Smell Deodorizing Ingredients to Achieve Outdoor-Level Freshness! Newly Released on May 16, 2026

Kao Corporation's laundry bleach brand 'Wide Haiter' will launch 'Wide Haiter PRO Liquid Heyaboshi',… · 2026-05-14

Kao's Biore Releases Two Limited-Edition Fragrances of 'Biore Zero Sheet' to Refresh Moods

On May 23, 2026, Kao Corporation's skincare brand Biore will release two limited-edition scented ver… · 2026-05-18