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Beverage Industry's 'Social Issues Response Council' Announces Initiative on Relaxing Delivery Expiry Date Rules (Allowing Manufacturing Lot Reversal) Toward a Sustainable Society

Five major Japanese beverage companies—Asahi Beverages, Ito En, Kirin Beverage, Coca-Cola Bottlers J… · 2026-07-14

'Mitsuya Tropical Mix' Limited Time Release Starting July 21

Asahi Soft Drinks Co., Ltd. (Headquarters: Tokyo, President: Kayoko Kondo) will release "Mitsuya Tro… · 2026-07-07

Experience a perfect summer drink with 'Mitsuya Cider x Rock Salt' offered at 'Guruguru Shakashaka' in Tokyo Solamachi from July 11

Asahi Soft Drinks Co., Ltd. (Headquarters: Tokyo, President: Kayoko Kondo) will offer "Rock Salt Cid… · 2026-06-30

Asahi Soft Drinks' Gunma Factory Receives "Regional Environmental Beautification Contribution Award" at the "FY2026 Environmental Conservation Commendation"

The Gunma Factory of Asahi Soft Drinks Co., Ltd. (Head Office: Tokyo, President: Kayoko Kondo) has r… · 2026-06-30

Dodekamin: Enjoy Your Night! to be released on July 14

Asahi Soft Drinks Co., Ltd. (Headquarters: Tokyo, President: Kayoko Kondo) will launch "Dodekamin: E… · 2026-06-30

'Calpis and Special Lemonade' to be released for a limited time starting July 14

Asahi Soft Drinks Co., Ltd. (Head Office: Tokyo, President: Kayoko Kondo) will release "Calpis and S… · 2026-07-02

Dispenser that serves Calpis when you turn the tap, 'Calpis Jaguchi,' to expand installation locations from July 9, starting full-scale business operations

Asahi Soft Drinks Co., Ltd. (Headquarters: Tokyo, President: Kayoko Kondo) will begin full-scale bus… · 2026-07-06

'Japanese Black Tea' Package Renewal

Asahi Soft Drinks will renew the packaging of its 'Japanese Black Tea' series from early April to hi… · 2026-03-30

Asahi Soft Drinks Factory Festa to be Held at Gunma Plant on May 17th

Asahi Soft Drinks Co., Ltd. will host its "Factory Festa" at the Gunma Plant on May 17th, offering v… · 2026-04-01

Mitsuya Fruit Amaami White Grape to be Released for a Limited Time from May 26

Asahi Soft Drinks Co., Ltd. will release "Mitsuya Fruit Amaami White Grape," a carbonated beverage c… · 2026-05-12

Asahi Soft Drinks Conducts "Hydration Awareness Survey"

Asahi Soft Drinks conducted a "Hydration Awareness Survey" targeting 200 men and women in their 20s … · 2026-04-10

Calpis Water Cool Peach: Limited-Time Summer Launch on June 30

Asahi Beverages will launch 'Calpis Water Cool Peach' on a limited-time basis starting June 30. The … · 2026-06-17

Calpis and Gokko Club Collaborate on Youth-Focused Short Drama Series

Asahi Beverages and vertical short-form drama creator group Gokko Club have launched a collaborative… · 2026-06-17

Package Renewal for "Wa no Kocha" (Japanese Black Tea)

Asahi Soft Drinks is renewing the packaging for its "Wa no Kocha" series, which uses 100% domestic J… · 2026-03-30

'Japanese Black Tea' Package Renewal

Asahi Soft Drinks will renew the packaging of its 'Japanese Black Tea' series from early April to hi… · 2026-03-30

Asahi Soft Drinks Factory Festa to be Held at Gunma Plant on May 17th

Asahi Soft Drinks Co., Ltd. will host its "Factory Festa" at the Gunma Plant on May 17th, offering v… · 2026-04-01

Asahi Soft Drinks to Launch New TVCM for 'Asahi Oishii Mizu Tennen Sui Simple Eco Label' Featuring Hiroyuki Yamazaki and Meru Nukumi on April 14

Asahi Soft Drinks Co., Ltd. will begin broadcasting new TV commercials for its 'Asahi Oishii Mizu Te… · 2026-04-14

Asahi Soft Drinks: Awareness Survey on Eco-friendly Behavior

Asahi Soft Drinks Co., Ltd. conducted an internet survey on eco-friendly behavior among 300 men and … · 2026-04-14

Asahi Soft Drinks Launches New TV Commercial for "Mitsuya Tokunou" Series, Featuring Erika Ikuta, Starting April 13

Asahi Soft Drinks Co., Ltd. (President Kayo Kondo, Tokyo) announced the broadcast of a new TV commer… · 2026-04-13

Collaboration Room Launched at 'Henn na Hotel Tokyo Premier Asakusa Tawaramachi': 'Mitsuya Cider Room' Reservations Open March 27

Asahi Soft Drinks is collaborating with 'Henn na Hotel' to launch a 'Mitsuya Cider Room'. · 2026-03-29

Collaboration Room Launched at 'Henn na Hotel Tokyo Asakusa Tawaramachi': 'Mitsuya Cider Room' Reservations Open March 27

Asahi Soft Drinks is collaborating with 'Henn na Hotel' to launch a 'Mitsuya Cider Room'. · 2026-03-29

Asahi Soft Drinks and Yokosuka City, Kanagawa Prefecture, Sign 'Bottle-to-Bottle Recycling Agreement'

Asahi Soft Drinks and Yokosuka City have concluded a bottle-to-bottle recycling agreement. · 2026-03-29

Asahi Soft Drinks and Yokosuka City, Kanagawa Prefecture, Sign 'Bottle-to-Bottle Recycling Agreement'

Asahi Soft Drinks and Yokosuka City have concluded a bottle-to-bottle recycling agreement. · 2026-03-28

Plant-Derived 'green cola' Set for Nationwide Release on August 4

Asahi Soft Drinks Co., Ltd. announced that 'green cola,' a carbonated beverage made with plant-deriv… · 2026-06-08

Asahi Soft Drinks Factory Festa to be Held at Gunma Plant on May 17th

Asahi Soft Drinks Co., Ltd. will host its "Factory Festa" at the Gunma Plant on May 17th, offering v… · 2026-04-01

Mitsuya Cider × SUPER BEAVER Collaboration: 'Mitsuya Cider Pre-release Bottle' to be Sold Exclusively at Convenience Stores Starting June 2

Asahi Soft Drinks will release the 'Mitsuya Cider Pre-release Bottle' in collaboration with the popu… · 2026-05-25

'green cola' and LUUP Collaborate on a Campaign Offering LUUP Ride Coupons with Product Purchase

Asahi Soft Drinks is launching a collaborative campaign with micro-mobility sharing service Luup to … · 2026-05-07

Asahi Soft Drinks to Launch 'Hitoshizuku Lemon no Lassi & Calpis' for a Limited Time on April 21

Asahi Soft Drinks will release 'Hitoshizuku Lemon no Lassi & Calpis', a new milk-based beverage comb… · 2026-04-08

Asahi Soft Drinks to Release 'Calpis Soda Suzumi Lemon' for a Limited Time on June 16

Asahi Soft Drinks will release the carbonated beverage 'Calpis Soda Suzumi Lemon' nationwide for a l… · 2026-06-04

Asahi Beverages to Release 'Wonda Morning Americano' Limited Edition: 'The Vacation Salty Vanilla Latte' on June 9

Asahi Beverages will release a new limited-time flavor for its morning-dedicated coffee brand, 'Wond… · 2026-05-26

Asahi Soft Drinks to Release 'Wilkinson Dry Ginger Ale Sharp Lemon' on June 2, Combining Strong Carbonation with a Zesty Finish

Asahi Soft Drinks will launch 'Wilkinson Dry Ginger Ale Sharp Lemon' nationwide on June 2 for a limi… · 2026-05-19

'Asahi Oishii Mizu Natural Water Lemon Water Sugar-Free' to be Released on April 14

Asahi Soft Drinks Co., Ltd. will launch 'Asahi Oishii Mizu Natural Water Lemon Water Sugar-Free' nat… · 2026-04-02

'Asahi Jurokucha Rooibos Blend' to be Released on May 19

Asahi Soft Drinks Co., Ltd. will launch 'Asahi Jurokucha Rooibos Blend' nationwide from May 19, 2026… · 2026-04-02

Asahi Jurokucha Launches New Campaign 'Japan Nationwide 16 Charge Festival!!' Starting April 7

Asahi Beverages Co., Ltd. is launching a new campaign for its 'Asahi Jurokucha' (16 Teas) product, t… · 2026-04-07

Limited-time release of 'Mitsuya Sour Shikuwasa' on June 9th

Asahi Soft Drinks will release 'Mitsuya Sour Shikuwasa,' featuring the highest level of sourness in … · 2026-05-27

Asahi Soft Drinks to Release 'Gungun Yogurun' for a Limited Time Starting June 2

Asahi Soft Drinks Co., Ltd. will release 'Gungun Yogurun' from its 'Gungun Gurt' brand for a limited… · 2026-05-21

Mitsuya Fruit Soda Plum to be Released for a Limited Time from April 28

Asahi Soft Drinks Co., Ltd. will release 'Mitsuya Fruit Soda Plum' carbonated beverage nationwide fo… · 2026-04-14

Monster Bad Apple to Launch on June 30

Asahi Beverages Co., Ltd. will launch 'Monster Bad Apple' nationwide on June 30. This energy drink f… · 2026-06-03

Welch's Sparkling Red' to be Released for a Limited Time on May 26

Asahi Soft Drinks will release 'Welch's Sparkling Red' nationwide for a limited time starting May 26… · 2026-05-12

Mitsuya Fruit Amaami White Grape to be Released for a Limited Time from May 26

Asahi Soft Drinks Co., Ltd. will release "Mitsuya Fruit Amaami White Grape," a carbonated beverage c… · 2026-05-12

Asahi Soft Drinks Launches 'green cola' WEB CM 'NO is Smart' Series on May 8th

Asahi Soft Drinks Co., Ltd. will release the WEB CM 'NO is Smart' series for its new product 'green … · 2026-05-08

Mitsuya Cider Classic to be Released for a Limited Time from May 19

Asahi Soft Drinks will release "Mitsuya Cider Classic," a modern rendition of the "Mitsuya Cider" so… · 2026-05-07

Asahi Delicious Water Natural Water Salty Grapefruit to be Released on May 19

Asahi Soft Drinks Co., Ltd. announced the nationwide launch of "Asahi Delicious Water Natural Water … · 2026-05-07

'green cola' and LUUP Collaborate on a Campaign Offering LUUP Ride Coupons with Product Purchase

Asahi Soft Drinks is launching a collaborative campaign with micro-mobility sharing service Luup to … · 2026-05-07

"Monster Energy" to Begin Sales in Coca-Cola Bottlers Japan Vending Machines

Asahi Soft Drinks will sequentially start selling "Monster Energy" in Coca-Cola Bottlers Japan's ven… · 2026-04-30

"Calpis & Citric Acid" to be Released for a Limited Time on May 12

Asahi Soft Drinks Co., Ltd. will release "Calpis & Citric Acid," a lactic acid beverage containing 2… · 2026-04-30

"Calpis & Citric Acid" to be Released for a Limited Time on May 12

Asahi Soft Drinks Co., Ltd. will release "Calpis & Citric Acid," a lactic acid beverage containing 2… · 2026-04-30

Asahi Soft Drinks Survey: 90% of Gen Z Admire People Who Can Say 'NO'

Asahi Soft Drinks conducted a survey among 1,000 Gen Z adults, revealing that nearly 90% view the ab… · 2026-04-28

'Calpis Soda Tropical Acerola' to be released for a limited time on May 5th

Asahi Soft Drinks will launch 'Calpis Soda Tropical Acerola' nationwide starting May 5th. This seaso… · 2026-04-28

'Asahi Oishii Mizu Natural Water Lemon Water Sugar-Free' to be Released on April 14

Asahi Soft Drinks Co., Ltd. will launch 'Asahi Oishii Mizu Natural Water Lemon Water Sugar-Free' nat… · 2026-04-02

'Asahi Jurokucha Rooibos Blend' to be Released on May 19

Asahi Soft Drinks Co., Ltd. will launch 'Asahi Jurokucha Rooibos Blend' nationwide from May 19, 2026… · 2026-04-02

Renewal of "Wa no Koucha" (Japanese Black Tea) Packaging

Asahi Soft Drinks is renewing the packaging for its "Wa no Koucha" series to emphasize the value of … · 2026-03-30

Mitsuya Fruit Soda Plum to be Released for a Limited Time from April 28

Asahi Soft Drinks Co., Ltd. will release 'Mitsuya Fruit Soda Plum' carbonated beverage nationwide fo… · 2026-04-14

Asahi Soft Drinks to Launch New TVCM for 'Asahi Oishii Mizu Tennen Sui Simple Eco Label' Featuring Hiroyuki Yamazaki and Meru Nukumi on April 14

Asahi Soft Drinks Co., Ltd. will begin broadcasting new TV commercials for its 'Asahi Oishii Mizu Te… · 2026-04-14

Awareness Survey on Eco-friendly Behaviors

Asahi Soft Drinks conducted a survey showing over 70% of people find eco-friendly behaviors botherso… · 2026-04-14

Asahi Soft Drinks Launches New TV Commercial for "Mitsuya Tokunou" Series, Featuring Erika Ikuta, Starting April 13

Asahi Soft Drinks Co., Ltd. (President Kayo Kondo, Tokyo) announced the broadcast of a new TV commer… · 2026-04-13

'Asahi Oishii Mizu Natural Water Lemon Water Sugar-Free' to be Released on April 14

Asahi Soft Drinks Co., Ltd. will launch 'Asahi Oishii Mizu Natural Water Lemon Water Sugar-Free' nat… · 2026-04-02

'Asahi Jurokucha Rooibos Blend' to be Released on May 19

Asahi Soft Drinks Co., Ltd. will launch 'Asahi Jurokucha Rooibos Blend' nationwide from May 19, 2026… · 2026-04-02

Asahi Jurokucha Launches New Campaign 'Japan Nationwide 16 Charge Festival!!' Starting April 7

Asahi Beverages Co., Ltd. is launching a new campaign for its 'Asahi Jurokucha' (16 Teas) product, t… · 2026-04-07

Asahi Soft Drinks to Launch 'Hitoshizuku Lemon no Lassi & Calpis' for a Limited Time on April 21

Asahi Soft Drinks will release 'Hitoshizuku Lemon no Lassi & Calpis', a new milk-based beverage comb… · 2026-04-08

Asahi Soft Drinks Launches 'green cola' WEB CM 'NO is Smart' Series on May 8th

Asahi Soft Drinks Co., Ltd. will release the WEB CM 'NO is Smart' series for its new product 'green … · 2026-05-08

Mitsuya Cider Classic to be Released for a Limited Time from May 19

Asahi Soft Drinks will release "Mitsuya Cider Classic," a modern rendition of the "Mitsuya Cider" so… · 2026-05-07

Asahi Delicious Water Natural Water Salty Grapefruit to be Released on May 19

Asahi Soft Drinks Co., Ltd. announced the nationwide launch of "Asahi Delicious Water Natural Water … · 2026-05-07

"Monster Energy" to Begin Sales in Coca-Cola Bottlers Japan Vending Machines

Asahi Soft Drinks will sequentially start selling "Monster Energy" in Coca-Cola Bottlers Japan's ven… · 2026-04-30

"Calpis & Citric Acid" to be Released for a Limited Time on May 12

Asahi Soft Drinks Co., Ltd. will release "Calpis & Citric Acid," a lactic acid beverage containing 2… · 2026-04-30

Asahi Soft Drinks Survey: 90% of Gen Z Admire People Who Can Say 'NO'

Asahi Soft Drinks conducted a survey among 1,000 Gen Z adults, revealing that nearly 90% view the ab… · 2026-04-28

'Calpis Soda Tropical Acerola' to be released for a limited time on May 5th

Asahi Soft Drinks will launch 'Calpis Soda Tropical Acerola' nationwide starting May 5th. This seaso… · 2026-04-28

Welch's Sparkling Red' to be Released for a Limited Time on May 26

Asahi Soft Drinks will release 'Welch's Sparkling Red' nationwide for a limited time starting May 26… · 2026-05-12