�A�T�q�r�[�� News Releases

Peroni, World's Best-Selling Italian Premium Beer, Launches 350ml Cans for Year-Round Sales Starting August 25

Asahi Breweries, Ltd. (Headquarters: Tokyo, President: Kazuo Matsuyama) will launch year-round sales… · 2026-07-13

Asahi Super Dry Expands 'Icy Cold' Experience Ahead of Peak Summer Season

Asahi Breweries, Ltd. launches a campaign from July 13, 2026, to expand access to ice-cold 'Super Dr… · 2026-07-13

Nikka Whisky's "Taketsuru Pure Malt" Ad "dear difference" Wins 3 Awards Including Gold Lion in Industry Craft at Cannes Lions International Festival of Creativity

The advertisement "dear difference" for Nikka Whisky Co., Ltd.'s (Head Office: Tokyo, President: Nao… · 2026-07-01

Nikka Frontier Can Highball Launch Event to Be Held

Asahi Beer (Head Office: Tokyo, President: Kazuo Matsuyama) and Nikka Whisky Distilling Co., Ltd. (H… · 2026-07-02

Asahi GINON Gin Soda to be released nationwide on August 25

Asahi Breweries, Ltd. (Headquarters: Tokyo, President: Kazuo Matsuyama) will release the RTD* "Asahi… · 2026-07-02

Asahi Super Dry Named Title Sponsor for Rugby International Tournament 'Pacific Nations Cup 2026'

Asahi Breweries, Ltd. (Headquarters: Tokyo, President: Kazuo Matsuyama) has been appointed as the ti… · 2026-07-06

Asahi Breweries to Sponsor 2026 Series of "All Japan Super Formula Championship" and "All Japan Road Race Championship"

Asahi Breweries, Ltd. has decided to sponsor the 2026 series of the "All Japan Super Formula Champio… · 2026-03-31

Riisa Naka and Takahiro Ogata Star in New "Asahi Style Balance" TV Commercial "Unexpected Happiness" - Airing Begins March 31st

Asahi Beer will begin airing a new TV commercial for "Style Balance" starring Riisa Naka and Takahir… · 2026-03-30

New TVCM for 'Asahi GINON' Titled 'NON-neechan Appears' to Air from March 31 Featuring Actor Riho Yoshioka

Asahi Beer will launch a new TV commercial for its sugar-free sour 'Asahi GINON' on March 31. Featur… · 2026-03-30

Launch of 'Joya Organic Sparkling Chardonnay Prestige' in April

Enoteca will launch 'Joya Organic Sparkling Chardonnay Prestige', a 0.0% alcohol wine-taste beverage… · 2026-03-30

New TVCM for 'Asahi GINON' Titled 'NON-neechan Appears' to Air from March 31 Featuring Actor Riho Yoshioka

Asahi Beer will launch a new TV commercial for its sugar-free sour 'Asahi GINON' on March 31. Featur… · 2026-03-30

Asahi Gold New TV Commercial "Gold Deliciousness, Born." to Air from April 14

Asahi Breweries, Ltd. will launch its new 100% malt draft beer, "Asahi Gold," accompanied by a new T… · 2026-04-13

"Asahi GINON" Original Hanshin Tigers Support Drink "Trapical Sour" to be Sold at Hanshin Koshien Stadium from April 7

Asahi Breweries, Ltd. launched "Trapical Sour," an original sour supporting the Hanshin Tigers, at H… · 2026-04-06

New Store Opening on "LINE Gift"

Enoteca Co., Ltd. is launching a new service on "LINE Gift" from April 6th, allowing users to send w… · 2026-04-06

Asahi Breweries to Launch Limited-Time 'DRY ZERO ICE Stand' Event Starting July 2

Asahi Breweries, Ltd. will launch a limited-time event called the 'DRY ZERO ICE Stand' from July 2, … · 2026-06-19

Limited-Time Pop-Up 'NON Sister's Super Refreshing GINON Izakaya' Opens in Hibiya from July 2 to 5

Asahi Breweries, Ltd. will open a limited-time pop-up izakaya called 'NON Sister's Super Refreshing … · 2026-06-18

Asahi Super Dry Cool & Crisp Re-released on July 14 Following May Launch

Asahi Breweries will re-release its limited-edition 'Asahi Super Dry Cool & Crisp' on July 14, 2026,… · 2026-06-17

Asahi Dry Zero Foaming Mug Can: Flavor and Packaging Renewed, Limited Release from May 12

Asahi Breweries is renewing its "Asahi Dry Zero Foaming Mug Can," a non-alcoholic beer-taste beverag… · 2026-04-10

Asahi Beer Signs Gold Partnership Agreement for Japan's Largest International Music Award "MUSIC AWARDS JAPAN 2026"

Asahi Beer becomes a gold partner for "MUSIC AWARDS JAPAN 2026", with Super Dry designated as the of… · 2026-04-10

“JOEÅ Organic Sparkling Chardonnay Prestige” to be Released in April

Enoteca Co., Ltd. is launching "JOEÅ Organic Sparkling Chardonnay Prestige," a 0.0% alcohol wine-sty… · 2026-03-30

New TVCM for "Asahi GINON" titled "NON-neechan Arrives" to Begin Airing March 31; Riho Yoshioka Appointed as CM Character

Asahi Breweries is launching a new TV commercial campaign for its RTD brand "Asahi GINON" featuring … · 2026-03-30

Opening Event Held for 'The Black Nikka You Don't Know' Exhibition

Asahi Breweries and Nikka Whisky held an event for the limited-time 'The Black Nikka You Don't Know'… · 2026-04-06

New Store Opening on "LINE Gift"

Enoteca Co., Ltd. is launching a new service on "LINE Gift" from April 6th, allowing users to send w… · 2026-04-06

Launch of 'Joya Organic Sparkling Chardonnay Prestige' in April

Enoteca will launch 'Joya Organic Sparkling Chardonnay Prestige', a 0.0% alcohol wine-taste beverage… · 2026-03-30

"Asahi GINON" Original Hanshin Tigers Support Drink "Trapical Sour" to be Sold at Hanshin Koshien Stadium from April 7

Asahi Breweries, Ltd. launched "Trapical Sour," an original sour supporting the Hanshin Tigers, at H… · 2026-04-06

Asahi Breweries to Launch Limited Edition "Haretahi no Mugicha High" (Barley Tea Highball) from April 14th

Asahi Breweries, Ltd. will release a new canned chuhai, "Haretahi no Mugicha High," a shochu mixed w… · 2026-04-14

Asahi Gold New TV Commercial "Gold Deliciousness, Born." to Air from April 14

Asahi Breweries, Ltd. will launch its new 100% malt draft beer, "Asahi Gold," accompanied by a new T… · 2026-04-13

Asahi Breweries to Sponsor 2026 Series of "All Japan Super Formula Championship" and "All Japan Road Race Championship"

Asahi Breweries, Ltd. has decided to sponsor the 2026 series of the "All Japan Super Formula Champio… · 2026-03-31

Asahi Breweries to Launch Limited Edition "Haretahi no Mugicha High" (Barley Tea Highball) from April 14th

Asahi Breweries, Ltd. will release a new canned chuhai, "Haretahi no Mugicha High," a shochu mixed w… · 2026-04-14

Asahi Gold New TV Commercial "Gold Deliciousness, Born." to Air from April 14

Asahi Breweries, Ltd. will launch its new 100% malt draft beer, "Asahi Gold," accompanied by a new T… · 2026-04-13

Asahi Style Free Triple Zero New TV Commercial 'It's Not Just Zero' Featuring Bananaman and Haruna Kondo of Harisenbon to Air Starting March 31

Asahi Breweries will begin airing a new TV commercial for its new product, 'Asahi Style Free Triple … · 2026-03-29

Asahi Style Free Triple Zero New TV Commercial 'It's Not Just Zero' Featuring Bananaman and Haruna Kondo of Harisenbon to Air Starting March 31st

Asahi Breweries will begin airing a new TV commercial for its new product, 'Asahi Style Free Triple … · 2026-03-29

'Nama Jokki Can' Wins 'Invention Award' at the 2026 National Invention Awards

Asahi Breweries announced that its core technology for the 'Nama Jokki Can' has received the 'Invent… · 2026-05-26

Asahi Breweries Selects 10 Municipalities for 4th Round of Corporate Furusato Tax Donations

Asahi Breweries decided to donate a total of 100 million yen to 10 local governments for its 4th cor… · 2026-05-22

Asahi Style Free Triple Zero sales exceed 10 million units in just one month

Asahi Breweries' 'Asahi Style Free Triple Zero,' launched on March 31, has exceeded 10 million units… · 2026-05-26

Clear Asahi Karoyaka Shikomi to be Released in Limited Quantity Starting May 26

Asahi Breweries will release a new product, 'Clear Asahi Karoyaka Shikomi,' in limited quantities st… · 2026-05-22

New Store Opening on "LINE Gift"

Enoteca Co., Ltd. is launching a new service on "LINE Gift" from April 6th, allowing users to send w… · 2026-04-06

Asahi Gold New TV Commercial "Gold Deliciousness, Born." to Air from April 14

Asahi Breweries, Ltd. will launch its new 100% malt draft beer, "Asahi Gold," accompanied by a new T… · 2026-04-13

Australian Wine Brand 'Peats Pure' to Launch Three Restaurant-Exclusive Products in Late May

Enoteca Co., Ltd. will release three restaurant-exclusive wines from the Australian brand 'Peats Pur… · 2026-05-19

Wine Shop Enoteca to Phase Out Plastic Cushioning for Wine Bottles to Reduce Environmental Impact

As part of its efforts to reduce environmental impact, Enoteca Co., Ltd. will phase out the plastic … · 2026-05-18

"Asahi Zero for Working People Project" Reaches 50 Endorsing Companies

Asahi Breweries, Ltd. announced that its "Asahi Zero for Working People Project" has reached 50 endo… · 2026-04-30

Asahi Dry Zero and Asahi Zero Joint Promotion: 'Kire vs Koku - Which Side Are You On?'

Asahi Beer will launch a joint promotion for its non-alcoholic beer-style beverages, 'Asahi Dry Zero… · 2026-05-25

Asahi Super Dry and Asahi Draft Beer Hanshin Tigers Design Cans to be Released in Limited Quantities on April 28

Asahi Breweries, Ltd. will release 'Asahi Super Dry Ganbare! Hanshin Tigers Can' and 'Asahi Draft Be… · 2026-04-14

Opening Event Held for 'The Black Nikka You Don't Know' Exhibition

Asahi Breweries and Nikka Whisky held an event for the limited-time 'The Black Nikka You Don't Know'… · 2026-04-06

Asahi Super Dry Nama Jokki Can Launches "back number 'Grateful Yesterdays Tour 2026' Pair Ticket Giveaway!" Campaign Starting April 21

Asahi Beer Co., Ltd. is launching a campaign starting April 21, offering a chance to win live concer… · 2026-04-08

Limited Release of Canned Highball 'Nikka Frontier Highball'

Asahi Breweries, Ltd. will launch the limited edition canned highball 'Nikka Frontier Highball' on J… · 2026-06-11

Asahi Nama Beer Half & Half Limited Release on June 9

Asahi Breweries will release 'Asahi Nama Beer Half & Half,' a 1:1 blend of 'Asahi Nama Beer' and 'As… · 2026-05-26

Asahi EGA BEER to be released nationwide in limited quantities starting June 2

Asahi Breweries will release 'Asahi EGA BEER,' co-developed with talent Egashira 2:50, in limited qu… · 2026-06-01

Restaurants Promoting the Value of Italian Winery 'Gaja' Honored

Enoteca Co., Ltd. has selected 'RISTORANTE HONDA' in Gaienmae, Tokyo, as the 'Best of Gaja Ambassado… · 2026-05-29

Asahi Breweries Refreshes 'Super Dry' Brand

Asahi Breweries has announced a refresh of its 'Super Dry' brand, dubbed 'Super Dry 3.0.' Starting i… · 2026-05-29

Asahi Breweries Strengthens 'Cold' Initiatives for 'Super Dry' Peak Summer Season

Asahi Breweries is enhancing its 'cold' focus for 'Super Dry' ahead of the summer peak. Initiatives … · 2026-05-29

Asahi "Zeitaku Shibo Premium Limited Edition Mango" to be Released on July 14

Asahi Beer Co., Ltd. will launch the limited edition "Asahi Zeitaku Shibo Premium Limited Edition Ma… · 2026-06-09

New 'Smart Drinking' TV Commercial 'Smadori ga Een en! Tokidoki Non-Al' Starts Airing June 1st

Asahi Breweries will launch a new TV commercial on June 1st in Hokkaido, promoting 'Smart Drinking'—… · 2026-06-01

Wine Shop Enoteca to Phase Out Plastic Cushioning for Wine Bottles to Reduce Environmental Impact

As part of its efforts to reduce environmental impact, Enoteca Co., Ltd. will phase out the plastic … · 2026-05-18

Asahi Super Dry Refreshing Dry to be Released in Limited Quantities on June 16

Asahi Breweries will release "Asahi Super Dry Refreshing Dry" in limited quantities nationwide start… · 2026-05-12

Asahi Gold Exceeds 1 Million Cases in Sales Approximately One Month After Launch

Asahi Breweries announced that 'Asahi Gold,' launched on April 14th, has surpassed 1 million cases i… · 2026-05-11

Nikka Whisky's Flagship Bar "THE NIKKA WHISKY TOKYO"

Nikka Whisky will open its flagship bar "THE NIKKA WHISKY TOKYO" permanently in Minami-Aoyama on Jul… · 2026-05-08

Ryo Narita Appears in New TVCM for 'Black Nikka Clear Highball'

Asahi Breweries will air a new TV commercial for 'Black Nikka Clear Highball,' titled 'Clear Time,' … · 2026-05-01

"Taketsuru Pure Malt Essentials 2026" Limited Release

Asahi Breweries will launch "Taketsuru Pure Malt Essentials 2026," a limited-edition whisky produced… · 2026-05-01

"Asahi Zeitaku Shibori Premium Limited Edition Domestic Melon" to be Released on June 16th

Asahi Breweries will launch "Asahi Zeitaku Shibori Premium Limited Edition Domestic Melon" from its … · 2026-05-01

"Asahi Zero for Working People Project" Reaches 50 Endorsing Companies

Asahi Breweries, Ltd. announced that its "Asahi Zero for Working People Project" has reached 50 endo… · 2026-04-30

Asahi Breweries to Launch 'Alpaca Sangria White' on June 2nd

Asahi Breweries will release 'Alpaca Sangria White' from its Chilean wine 'Alpaca' brand on June 2nd… · 2026-04-28

Collaboration with 'Final Fantasy VII Rebirth': 'Future Lemon Sour Bar with FINAL FANTASY VII REBIRTH'

Asahi Breweries will host the 'Future Lemon Sour Bar with FINAL FANTASY VII REBIRTH' at Roppongi Hil… · 2026-04-23

'Nikka Hirosaki Nama Cidre: Happy Yellow Apple' Launching June 2 for Limited Time

Asahi Breweries will launch a limited-edition cider made from yellow apple varieties to support farm… · 2026-04-23

Donating 10 Million Yen to Hirosaki City, Aomori via Corporate Furusato Nozei

Asahi Breweries and Nikka Whisky donated a total of 10 million yen to Hirosaki City to support the a… · 2026-04-23

Opening Event Held for 'The Black Nikka You Don't Know' Exhibition

Asahi Breweries and Nikka Whisky held an event for the limited-time 'The Black Nikka You Don't Know'… · 2026-04-06

Riisa Naka and Takahiro Ogata Star in New "Asahi Style Balance" TV Commercial "Unexpected Happiness" - Airing Begins March 31st

Asahi Beer will begin airing a new TV commercial for "Style Balance" starring Riisa Naka and Takahir… · 2026-03-30

'Joya Organic Sparkling Chardonnay Prestige' to be Released in April

Enotech, in collaboration with a French winery, will launch a premium de-alcoholized wine-taste beve… · 2026-03-30

"Asahi GINON" New TVCM "NON-neechan Appears" to Begin Airing March 31st, Riho Yoshioka Appointed as CM Character

Asahi Beer will feature Riho Yoshioka in the new TVCM for "Asahi GINON," which begins airing on Marc… · 2026-03-30

'Calpis Sour' to Launch with Renewed Taste and Packaging on June 30

Asahi Breweries, Ltd. will launch a renewed version of its long-selling RTD brand 'Calpis Sour', now… · 2026-05-18

Asahi Super Dry and Asahi Draft Beer Hanshin Tigers Design Cans to be Released in Limited Quantities on April 28

Asahi Breweries, Ltd. will release 'Asahi Super Dry Ganbare! Hanshin Tigers Can' and 'Asahi Draft Be… · 2026-04-14

Asahi Breweries to Launch Limited Edition "Haretahi no Mugicha High" (Barley Tea Highball) from April 14th

Asahi Breweries, Ltd. will release a new canned chuhai, "Haretahi no Mugicha High," a shochu mixed w… · 2026-04-14

Asahi Breweries to Sponsor 2026 Series of "All Japan Super Formula Championship" and "All Japan Road Race Championship"

Asahi Breweries, Ltd. has decided to sponsor the 2026 series of the "All Japan Super Formula Champio… · 2026-03-31

Riisa Naka and Takahiro Ogata Star in New "Asahi Style Balance" TV Commercial "Unexpected Happiness" - Airing Begins March 31st

Asahi Beer will begin airing a new TV commercial for "Style Balance" starring Riisa Naka and Takahir… · 2026-03-30

Asahi Gold Exceeds 1 Million Cases in Sales Approximately One Month After Launch

Asahi Breweries announced that 'Asahi Gold,' launched on April 14th, has surpassed 1 million cases i… · 2026-05-11

Nikka Whisky's Flagship Bar "THE NIKKA WHISKY TOKYO"

Nikka Whisky will open its flagship bar "THE NIKKA WHISKY TOKYO" permanently in Minami-Aoyama on Jul… · 2026-05-08

Ryo Narita Appears in New TVCM for 'Black Nikka Clear Highball'

Asahi Breweries will air a new TV commercial for 'Black Nikka Clear Highball,' titled 'Clear Time,' … · 2026-05-01

"Asahi Zeitaku Shibori Premium Limited Edition Domestic Melon" to be Released on June 16th

Asahi Breweries will launch "Asahi Zeitaku Shibori Premium Limited Edition Domestic Melon" from its … · 2026-05-01

Asahi Breweries to Launch 'Alpaca Sangria White' on June 2nd

Asahi Breweries will release 'Alpaca Sangria White' from its Chilean wine 'Alpaca' brand on June 2nd… · 2026-04-28

Collaboration with 'Final Fantasy VII Rebirth': 'Future Lemon Sour Bar with FINAL FANTASY VII REBIRTH'

Asahi Breweries will host the 'Future Lemon Sour Bar with FINAL FANTASY VII REBIRTH' at Roppongi Hil… · 2026-04-23

'Nikka Hirosaki Nama Cidre: Happy Yellow Apple' Launching June 2 for Limited Time

Asahi Breweries will launch a limited-edition cider made from yellow apple varieties to support farm… · 2026-04-23

Donating 10 Million Yen to Hirosaki City, Aomori via Corporate Furusato Nozei

Asahi Breweries and Nikka Whisky donated a total of 10 million yen to Hirosaki City to support the a… · 2026-04-23

Taketsuru Pure Malt Essentials 2026 Limited Release

Asahi Breweries will release "Taketsuru Pure Malt Essentials 2026," produced by Nikka Whisky, as a l… · 2026-05-01

Asahi Super Dry Refreshing Dry to be Released in Limited Quantities on June 16

Asahi Breweries will release "Asahi Super Dry Refreshing Dry" in limited quantities nationwide start… · 2026-05-12